Here is the deal,
My friend, every time he pitches ideas to a potential client he bombards them with stuff to put on the design, you can just picture the loudest, crowded, and very aggressive design and it usually sums up his ideas. I usually have to tone down the design, a lot, to fit the clients needs. This person is also in love with himself, talks to the mirror and stuff.
He said he was going to save it for the rest of his life, ha!