What do I know about Encinitas?
Beach town, fancy restaurants, lots of surfers, much about sustainability, boho, natural vibes, and the infamous Surfing Madonna tile mural you can read more about the piece here
So for the eighties series for the city of Encinitas, I was inspired by the waves and the tile art, as well as the typography used in the goonies poster.
I went straight to Illustrator, and decided to give the text a handmade tile look, encircle it in a wave and make the foam in the wave look tiley as well.
Here is the final product:
I imagined that both Encinitas locals and tourists would like the totes and maybe the t-shirts, what do you think?
If you would like to get your own t-shirt with this design or many other products with this design printed on you can find them on the redbubble page here
The collection of 80s designs also are available here